In 1966, Derek Cook founded DC Cook, a pioneering car dealer group that helped reshape the world of car sales.
Now, in 2026, sixty years on, DC Cook returns. Not as it was, but as it should be for today’s drivers. Built on decades of unrivalled history, experience, and industry knowledge, DC Cook now offers a truly personal car buying service, tailored entirely around you.
My name is Dave Cook. I have worked in the motor industry for my entire professional life, and before that, I grew up immersed in it alongside my dad, Derek. Over the years, I’ve gained extensive experience across all areas and levels of the industry. More importantly, I’ve seen first-hand how modern car sales have evolved - and how that evolution has increasingly worked against the customer.
Today’s dealerships are impressive spaces, often holding millions of pounds worth of stock. That stock must be sold quickly to avoid significant financing and depreciation costs. As a result, sales processes are frequently designed to push customers towards vehicles the dealer already owns—too often regardless of whether they are truly the right choice. Added to this is the pressure on staff to protect margins and sell additional products.
DC Cook takes a different approach.
By holding minimal stock, I remove the pressure to sell a car and focus instead on helping you buy the right car. With lower overheads and minimal margins, I can take the time to listen—to understand your needs, preferences, lifestyle, budget, and priorities. From there, I provide clear, honest advice on the options that genuinely suit you.
Once we’ve agreed on the ideal vehicle, I search the entire UK market to find the best possible example available.
Simply put:
I don’t sell you the car I want to sell.
You buy the car that’s right for you.
This service is personal - by design. The number on this website is my mobile number. One phone. One contact. No receptionists. No automated menus. When you call, you speak directly to me.
No sales tactics. No pressure.
Just two people having an honest conversation.
